The State of the Account-Based Revenue Engine 2019

B-to-b sales and marketing leaders recognize that a well-functioning revenue engine is a key driver for profitability and growth. They also understand the value of designing parts of that revenue engine around their high-priority accounts. This is why account-based marketing (ABM) programs continue to grow, fueled by the delivery of strong results, including higher account engagement, improved win rates, larger average deal size and strong ROI.
Read more...

;